Litrature Review. Ii. The Social Servicescape (The Social

LITRATURE REVIEW II. The Social servicescape (The Social environment) According to Baker et al., (1994), social servicescape is related to people who share a specific service environment. Bitner, et al (1990) defined social servicescape as â€Å"The service encounter that often occurs in the presence of multiple customers who share a common servicescape†. While Tombs and Kennedy (2002) defined it as â€Å"a service setting where the human aspects of the environment impact on the behavior of customers as a result of direct and indirect interactions with other persons present†. Rosenbaum Montoya (2007), described social servicescape as customers and employees who are found in a service setting. While Edvardsson et al. (2010) defined servicescape’s†¦show more content†¦Sometimes the reasons that get customers attracted to a place extend past the physical attributes of the place, the kinds of merchandise it provides or the level of service it offers (Low Altman, 1992). Tombs and McColl-Kennedy (2003) suggested, that the service experience consists of not only external or physical factors, for instance the atmospherics, but also the social aspects, where the social factors of service environment may favor or inhibit customer’s entertainment of the service environment. In addition, the same authors proposed in their conceptual model that customers have significant role in impacting service experiences, which will impact patronage intentions within a service setting. Moreover, the results of a study that was carried out by McGrath and Otnes’ (1995), to some extent also support the previous researchers’ findings. As McGrath and Otnes’ study recognized, social interaction took place not only between shoppers and sales people but also between shoppers. which they defined as â€Å"strange interaction†. Urban sociologist Oldenburg (1999) named specific types of servicescape settings, for instance, coffee shops, pubs and restaurants as third places or â€Å"great good places†. These places are informal public places that gather people away from home and work. Moreover, Rosenbaum (2006)

Exam the Writing Process, Part 2 Free Essays

Exam #00711800 The Writing Process, Part 2 1. Write a composition using one of the topics listed below. Your composition should be three to five paragraphs long. We will write a custom essay sample on Exam the Writing Process, Part 2 or any similar topic only for you Order Now It should contain an introduction, a body, and a conclusion. Today I am writing to analyze the best way to prepare a meal. As a stay at home mom with two children me preparation is very important so as to have the meal ready on time and tasting good. I will be analyzing one of my kids favorite meals which is fried chicken and macaroni and cheese When preparing this meal I like to make sure that I have all the ingredients needed for this. Of course you will need fresh chicken drumsticks that I normally set out the morning of to ensure they are fully thawed out. You will also need 3 to 4 eggs, and cereal bowl filled half way with flour. Now for the macaroni and cheese you will need one box of pasta either elbow or shells. Those are the pasta that I choose to use but you can use any kind that you would like. You also need Velveeta cheese and a stick of butter. To prepare the fried chicken I turn on my deep fryer and set it at 375 degrees. Next I take an empty bowl and crack open 3 eggs into it and use a fork whisk the eggs together. Then I take the drumsticks and dip them into the egg ensuring to fully coat the chicken. On full coated I roll the chicken in the flour fully coating it. Then I place the drumstick in to the fryer basket and repeat till I have at least 3 tree drumsticks to fry at one time. One I have what need in the basket I lower the basking into the heated cooking oil. I normally cook the drumsticks about 15 minutes a batch. I repeat all this until I cook the desired mount of chicken I need to feed my family which is about 6 to 8 drumsticks. Now to prepare the macaroni and cheese, you need to get out a medium size pot and fill 3 quarters full of water and place it on the stove and bring it to a boil. Once the water is at a full boil meaning the water is fully bubbling you add your pasta. Be sure to stir the pasta occasionally to make sure that the pasta is not sticking to the pot. After about 10 minutes of boiling take your spoon and check the pasta making sure they are soft enough to you taste be careful they will be hot if they’re not soft enough keep the boiling for 5 more minutes. While you’re waiting on your past grab your strainer and place it in the sink. Once you pasta is cooked take you pot from the heat and pour your contents into the strainer to get rid of the water. Next return you pasta to the pot add the sick of butter and 3 quarters of the stick of Velveeta cheese make sure you cut the cheese up into 1 inch squares. Stir all of the cheese and butter in until it’s all melted. That is how I prepare a simple yet satisfying meal for my family that takes roughly 45 minutes to prepare. Cooking meals like this saves money compared to going to restaurants all the time. I spend 15 dollars to make this rather than 25 to feed my family at McDonalds. If you’re either the cooker or the eater you get satisfaction by seeing your family enjoy the meal you prepared or enjoying the meal your loved one prepared. 2. Write a letter of complaint. Follow the rules for a business letter, and use the full-block style. Brandy Clay 1448A Alaska Ave Fort Campbell, Ky 42223 March 02, 2013 Customer Service The Salute Uniforms LLC 2724 Dorr Avenue Fairfax, Va, 22031 Dear Sir or Madam: I have recently ordered a combat service identification badge for my husband from your website on February 22. I received the badge on March 1. As soon as I received the package it was noticed that the packaging had taken a beating while traveling through the mail. As soon as I opened the packaging it was apparent that the badge inside was damaged as well. When examined closer I discovered that the badge had snapped in two and the pins that are used to secure it to the uniform are bent in ways that they are not functional. I cannot find your return or exchange policy on your website. My order number is 637130. To resolve this problem, I would simply like an exchange of this combat service identification badge for another of same brand and model. I have ordered from you several times in the past and have had no issues with the merchandise or shipping. I understand that such problems as this sometimes occur with shipping. I look forward to hearing from you concerning the exchange. You can me at (830) 688-2396 or brandy202006@yahoo. com. Sincerely, Brandy K. Clay How to cite Exam the Writing Process, Part 2, Essay examples

Working Mother Is a Boon or Bane Essay Example For Students

Working Mother Is a Boon or Bane Essay others have always played a crucial role in childs development. From taking care of his daily needs to giving him emotional support. But in the present scenario the role of woman has changed drastically. Today life demands taking challenges. Survival requires the economical contribution of every adult in a family and mother is not an exception. 21st century mothers are not old-fashioned housewives but corporate executives bubbling with heaps of energy, enthusiasm and confidence. They are ambitious and want to accomplish those feats which their earlier enerations counterpart were not able to. They desire to make the best of time and opportunity to earn respect and for success. But is this success driven desire taking away the child hood of many urban children? From here the question arises : Is working mother a boon or a bane? M any would agree that working mother poses a threat to a childs development. Her work tends to take away the precious time she would have spent with her young one. The tension and workload of office devoids her to share any emotional moment with her child. We will write a custom essay on Working Mother Is a Boon or Bane specifically for you for only $16.38 $13.9/page Order now But confront any urban mother and you shall find these talks to be only superstitions. M T oday woman especially mother are well aware of their responsibilities towards family. She is experienced enough to strike a balance between work and home. She is more aware than ever about the needs of her child : emotional and psychological. Being in touch with the world actually helps her to easily adapt herself to demands of her child. She is more patient and understanding than the traditional housewife mother. She is very tentative when it omes to her childs problem. Some might argue that leaving child alone a home involves risk. The child might switch on the television and be exposed to explicit videos. And their is still a chance of daylight robbery or kidnapping. But todays working mother is well equipped with modern technology. She exploits and utilizes the gizmos and gadgets to her full advantage. Many educated urban households have cameras and warning system installed in their house. The cameras are connected to her and her spouses laptop and obile phone through wireless. Mother can anytime switch on the her PCs screen and observe her child. Nonetheless top boxes for television offers parental blockages. Likewise softwares are available in the market that allow to block websites. Hence working mother is surely a boon to family and child as she has thrown light to better bringing-up methods without compromising her financial duties and dreams. She is alert and more conscious about her child. And her child is more self-independent than others of his age.

buy custom Effects of Childhood Bullying essay

buy custom Effects of Childhood Bullying essay Childhood bullying has significant influence on the development of kids. Some of the effects associated with childhood bullying are immediately revealed while others are shown in the long term. In most cases, the developing child finds it hard to cope with the bullying effects in the daily activities. It affects the way children build their relationships with other peers as well as with other people that are younger or older than they are. Therefore, it is necessary to stop any bullying activities on kids as they bring about poor child development and in some cases, it can lead to death. Many kids encounter the bullying problem, in spite of their personal value or background. All kids are vulnerable to bullying by their parents, peers, teachers and all that are in their developing environment. Being enlightened on how bullying affects the development of kids is an essential step, which promotes effective responses to curbing the issue. Bullying builds problems for kids while at home, at playgrounds, and at school. This research includes discussion of the effects of childhood bullying on the development of kids (Levine Munsch, 2010). Childhood Bullying Concept For better understanding of childhood bullying effects, it is necessary to understand its concept. Some childhood bullying activities are never considered as bullying, but the fact is they do affect kids development. Childhood bullying involves aggressive actions persistently and frequently committed to kids due to their less powerful nature. Childhood bullying can be categorized in different ways, which include verbal, gestural, physical and rational bullying. Verbal bullying involves the use of direct verbal insults, calling of names and use of unfair criticism to kids. At the same time, verbal abuse can be indirect upon influencing another individual to criticize a child. In some cases, malicious rumors can be spread against kids, which are also a form of indirect verbal bullying. The form of gesture bullying happens when they are threatened, or through the use of obscene gesture by others. Intentional turning away from kids or averting from gaze is also gesture bullying. Physical bullying involves actions such as striking, use of weapons, indirect hiding of kids belongings, and assaulting kids in front of other people. Rational bullying involves creation of groups of people against child. It can also be indirect upon persuading a group to exclude kids in their activities. Bullying activities have gone far beyond moral frames, when kids are harassed sexually. Sexual bullying of kids falls in the four categories of bullying. On physical means, kids may be enticed or be forced to have sex with people that have physical power over them. It also involves touching of their genitalia. It can also be verbal by, when a person uses unwanted comments to kids which have some sexual relationship, either on a written form or spoken. Gesture sexual bullying, happens when there is the use of offensive gestures such as fingers, or throwing suspicious kisses to kids. Sexual bullying is very sensitive. Kids caregivers, parents and teachers should work together to avoid any signs of its existence. Parents should have the courage to discuss it with their children. Therefore, childhood bullying is considered as a deliberate exercise where kids are viewed as potential victims due to their vulnerable nature and weaknesses. It is intended to exert pressure, to hurt or else un dermine and put down kids. Psychological Effects of Bullying Childhood bullying affects the development of kids psychology. Victimized kids show psychological problems, predominantly in relation to depression and the nervous breakdown. Eating disorders are believed to have some roots in the psychological effects of bullying, which normally happens during the time that kids are being bullied or after that. Psychosomatic issues also develop through bullying and affect both sexes (Rigby, 2003). They include body complaints which are not related to any physical cause. For instance, consistent headaches and stomachaches appear as soon as the school day begins. When the kids are allowed not to attend their school, they normally spend the remaining part of the day without much problem or sickness signs. Once kids start experiencing such behaviors, it is necessary to find out whether there are bullying activities happening in school. Sleeping Problems Associated with Childhood Bullying Good sleep is necessary to the growth and development of kids. Bullied kids show different types of sleep disorders. These kids find difficultie when falling asleep and in many cases stay a long time awake. They also have difficulties with staying asleep, and they would rather play games, or just sit on the bed instead of sleeping. Nightmares are very common to the children who are bullied. Some of them do not experience problems to fall asleep, but they normally experience nightmares compared to their counterpart, non-victimized kids. The nightmares are vivid and sometimes menacing on the activities, which have connections to bullying or not. Victimized kids develop fear when they fall asleep, and they would rather sleep while clinging to someone else. They always like to have the lights on, in fear that something terrible might occur to them in darkness. Bed-wetting is very common to bullied kids, an aspect that lowers their self-esteem. Suicidal and Social Effects of Childhood Bullying Research has showed that suicidal rates are higher among the bullied kids compared to their counterparts. Regarding that, the victimized kids think more about committing suicide than their peers do. This effect is highly sensitive as some kids do attempt committing suicide and others die in the process. Victimized kids find themselves in social status, which is different and lower than others are. In a way, social exclusion increases the chances of victimizing kids, but peer rejection increases when kids are bullied. In return, kids live in loneliness while others feel abandoned. These kids are also very quiet and they are very peaceful when left alone. Kids develop low self-esteem, and they fail to do activities that are easily done by their peerS due to the lack of courage. They normally think that they are inferior (Pressley McCormick, 2007). Schooling Problems Effects of Childhood Bullying Bullied kids have a tendency of experiencing problems on their academic achievements. Frequent absenteeism is very common to the bullied kids. As stated earlier, many kids report cases of headaches and stomachaches, which lead to school absenteeism. When children are bullied by teachers or other schoolmates, they would rather stay at home where they find love. The victimized kids tend to avoid some parts in school, where they are likely to interact with others, such as rest rooms. Playing is very important for child development. However, bullied kids tend to hide themselves when others go to play, or others fail to include them in their games. They miss a very important aspect of life because playing does not only promote physical well-being but also relaxation of mind. These kids are always scared and have a lot of doubt about what would happen to them. All these issues experienced by these kids make the learning process difficult for them and create a lot of inconveniences. Poor pe rformance attained by these kids due to the underlying factors, increases bullying actions by their peers, teachers or caregivers. Therefore, it is believed that many school dropouts were at one point bullied in their school life. All kids irrespective of their social backgrounds have rights to experience safety and feel the sense about security while at school. Physical Effects of Childhood Bullying Bullying effects are associated more with psychological consequences rather than with physical effects. This leads to physical symptoms associated with bullying being ignored. It is clear that physical symptoms of the childhood bullying, interfere with everyday life enjoyment of kids. In relation to this, aggressive behaviors displayed to kids for a long period, often result in the sturdy advancement of physical disorders. Bowel syndrome with irritable nature, urgency need for kids to visit bathroom has more relationship to stress by the bullied kids. Other physical developments happen without the kid being directly involved, but the display of these physical symptoms affects kids development. Loss of hair is a physical consequence, which is experienced by the victimized kids. Different forms of mutilation occur especially when children are driven to self-harm as a way of responding to bullying. Effects of childhood bullying whether physical or psychological tend to take charge, in almost all areas in the development and kids experience. The effects are highly debilitating in all the aspects of life. These children find it hard to meet their potential in different parts of life. They often believe that they have no potential while others feel that their potential was long ago destrooyed. It is clear that children respond to the bullying effects differently, thus understanding all the effects involved is very important. The children, who engage themselves in bullying activities, suffer some consequences in their development. Deprived psychological behavior attained after a long time of exhibited abusive actions, worsens when the bullying goes undeterred. These children also face high chances of the development of delinquent behaviors, whereas some have found themselves in jails or receiving juvenile detention. Children who are bullied possess some physical or emotional weakne ss. Intense childhood bullying reduces the well-being of kids due to anxiety, life uncertainty and depression. Recommendations Since childhood bullying affects the development of kids. It is necessary to stop it once it is realized. When dealing with the bullying effects on the victimized kid, it is also necessary to develop ways, which would help the perpetrators involved in it. This will not only reduce the bullying effects to the children, but it will also promote development. It is crucial to recognize the potential damages, which develop as a result of both psychological and physical. Childhood bullying has been in many cases considered to be a natural phenomenon, an aspect that needs to be changed in peoples mind. It is believed that in a way it forms kids character, but the research shows that it does more harm than good. Therefore, there is a need to educate all parties involved in kids environment. It is also important to deal with bullying incidents upon realizing them. It is also recommended for the society to change its perception and attitude towards bullying. Aggressive behaviors stand little chances to reduce if the society fails to address childhood bullying. Adults and children possess unequal powers in the daily life and in adult-child relationship. Therefore, it is important for all child caregivers, either in school or at home, to always bear that concept in mind. The control exerted to children as a way of discipline, has in many ways turned to childhood bullying (Levine Munsch, 2010). Creation of anti-bullying policy to children is necessary to completely stop bullying activities. It is also a method of encouraging children to report bullying behaviors openly and without fear. Therefore, kids are also likely to believe that those in authority have powers to protect them. Since some bullying behaviors emanate from children, it is important to teach kids the acceptable behaviors. Supervising kids who are aggressive is an important way to prevent bullying among children. Children portray bullying characteristics at the tender age. Thus, it is important to provide them with additional resources. This will reduce the risk of involving themselves in bullying activities, which are likely to affect their development. Discouraging childhood bullying behaviors is necessary in all learning institutions. For that reason, teachers should be keen to recognize bullying activities and stop them. Conclusion In conclusion, childhood bullying affects the kids development, an aspect that cannot be ignored. Development of low self-esteem is very common to the victims, whether the bullying actions and effects are unaddressed or when the curbing ways fail. During kids development, they believe in the bad comments addressed to them as part of their lives. In some instances, they end up behaving in relation to the comments made. The bullies take this as an advantage where they become motivated to continue their abusive behaviors (Great Britain: Parliament: House of Commons: Education and Skills Committee, 2007). These kids develop low confidence during the time of bully or the entire childs life. Bullying promotes hopelessness and worthlessness especially when kids tend the actions supposed to curb the bullying behavior as futile. It is important to recognize that behaviors, which lead to childhood bullying, are not obvious as expected. Most of the bullying actions take place in the absence of adults and most victimized kids fail to report the incidences due to the reprisal fear. It is wrong to perceive some teasing activities, which involve intimidation, as just mere teasing. When intimidation takes place, distress is likely to affect kids, which tamper with kids development, and it should be considered as childhood bullying. Childhood bullying has more to do with insensitivity to kids feelings. It also promotes aggression behaviors to anybody irrespective of the authority or position. Unfortunately, childhood bullying has been in many cases thought as a positive quality to discipline kids. Buy custom Effects of Childhood Bullying essay

SAT Chemistry Subject Test Information

SAT Chemistry Subject Test Information    You dont have to be going into the chemistry field in college to take the SAT Chemistry Subject Test. If youre thinking about heading into pharmacology, medicine, engineering or biology, then this SAT Subject Test could show off your skills when others cant. Lets get into whats on this exam, shall we? Note: This test is not part of the SAT Reasoning Test, the popular college admissions exam. This is one of the many SAT Subject Tests, exams designed to showcase your particular talents in all sorts of fields. SAT Chemistry Subject Tests Basics Before you register for this test, here are the basics: 60 minutes85 multiple-choice questions200-800 points possibleA period table will be provided for you.Calculators are not permitted on the test, but are unnecessary anyway. SAT Chemistry Subject Test Content So, what will you need to know? Here are the number of questions and the types of content youll be looking at when you sit for the exam: Structure of Matter: Approximately 21-22 questions Atomic Structure: (experimental evidence of atomic structure, quantum numbers and energy levels, electron configurations, periodic trends)Molecular Structure: (Lewis structures, three-dimensional molecular shapes, polarity)Bonding: (ionic, covalent, and metallic bonds, relationships of bonding to properties and structures; intermolecular forces such as hydrogen bonding, dipole-dipole forces, dispersion (London) forces) States of Matter: Approximately 13 – 14 questions Gases: (kinetic molecular theory, gas law relationships, molar volumes, density, and stoichiometry)Liquids and Solids: (intermolecular forces in liquids and solids, types of solids, phase changes, and phase diagrams)Solutions: (molarity and percent by mass concentrations, solution preparation and stoichiometry, factors affecting solubility of solids, liquids, and gases, qualitative aspects of colligative properties) Reaction Types: Approximately 11 – 12 questions Acids and Bases: (Brà ¸nsted-Lowry theory, strong and weak acids and bases, pH, titrations, indicators)Oxidation-Reduction: (recognition of oxidation-reduction reactions, combustion, oxidation numbers, use of activity series)Precipitation: (basic solubility rules) Stoichiometry: Approximately 11 – 12 questions Mole Concept: (molar mass, Avogadro’s number, empirical and molecular formulas)Chemical Equations: (balancing of equations, stoichiometric calculations, percent yield, and limiting reactants) Equilibrium and Reaction Rates: Approximately 4 – 5 questions Equilibrium Systems: (LeChà ¢teliers principle in gaseous and aqueous systems, equilibrium constants, and equilibrium expressions)Rates of Reactions: (factors affecting reaction rates, potential energy diagrams, activation energies) Thermochemistry: Approximately 5 – 6 questions Conservation of energy, calorimetry and specific heats, enthalpy (heat) changes associated with phase changes and chemical reactions, heating and cooling curves, entropy Descriptive Chemistry: Approximately 10 – 11 questions Common elements, nomenclature of ions and compounds, periodic trends in chemical and physical properties of the elements, reactivity of elements and prediction of products of chemical reactions, examples of simple organic compounds and compounds of environmental concern Laboratory Knowledge: Approximately 6 – 7 questions Knowledge of laboratory equipment, measurements, procedures, observations, safety, calculations, data analysis, interpretation of graphical data, drawing conclusions from observations and data SAT Chemistry Subject Test Skills Recall of Facts: 17 Questions. Here, youll be tested on whether or not you remember a definition, can identify a term, or can otherwise shell out important chemistry knowledge. Application of Material: 39 Questions. This is where things get tougher. Can you apply the knowledge youve learned to solve chemistry problems? Can you apply the concepts of ratios and proportions to solve basic word problems without the use of your calculator? Synthesis of Material: 29 Questions. This skill is the toughest of the three. Here, youll need to be able to make assertions and create new ideas based on information presented. Why Take the SAT Chemistry Subject Test? Obviously, no one is going to take this test if it doesnt fit in with his or her major, unless youve really done poorly on the regular SAT Test and want to redeem yourself a bit by showing that you do have some brains in the old noggin. If you are majoring in a chemistry-related field like medicine, pharmacology, any of the sciences, then take it to show what you can do and emphasize the positive impact you can make on the program. Competition is fierce for some of these majors, so its great to put your best foot forward. Besides, it just may be a requirement for your program, so be sure to check with your admissions advisor before you blow this off. How to Prepare for the SAT Chemistry Subject Test The College Board recommends taking at least 1 year of a college-prep Chemistry course, along with having a year in Algebra (which everyone does) and some laboratory work. Personally, I recommend getting a test prep book for this bad boy and learning anything you didnt when you were distracted by all the beakers in high school Chemistry class. In addition, there are some free practice questions on the College Board site, along with the answers to show you where you may have tripped up. Sample SAT Chemistry Subject Test Question The hydrogen ion concentration of a solution prepared by diluting 50. mL of 0.10 M HNO3(aq) with water to 500. mL of solution is? (A) 0.0010 M(B) 0.0050 M(C) 0.010 M(D) 0.050 M(E) 1.0 M Answer: Choice (C) is correct. This is a question that concerns the concentration of a diluted solution. One way to solve the problem is through the use of ratios. In this question, a solution of nitric acid is diluted 10-fold; therefore, the concentration of the solution will decrease by a factor of 10, that is, from 0.100 molar to 0.010 molar. Alternatively, you could calculate the number of moles of H ions present and divide this value by 0.50 liter: (0.100 Ãâ€" 0.050)/0.5 M of the diluted solution. Good Luck!

American History - 7 Essay Example | Topics and Well Written Essays - 1250 words

American History - 7 - Essay Example The United States in World War 1 The Great War began in August 1914 Both Allies and Central powers expected quick victory Weapons had changed drastically from the Napoleonic war But the tactics remained largely the same Combat on the Western Front evolved into trench warfare Casualties in a single battle often numbered into hundreds of thousands President Wilson tried to maintain a policy of neutrality The war transformed the American society as the government grew Wartime labor shortage increased opportunities for everyone 3. Wartime propaganda Posters were used to spread war propaganda They propagandized the war for a number of purposes The purposes were both general and specific They were used mainly To rebut opposition messages To encourage the purchase of government bonds To ensure compliance with various wartime programs The programs also included food conservation To create support for the warfront They were put in public places 4. The Wartime Industries Board Was central to m anagement of industries during war time Curtailment plans were carried out by agreement Conservation schedules were made by the board Savings in the agricultural implement industry were the most affected Motor vehicles and textile industries were also affected The practices were later seen as costing the consumer more without enriching the producers Lessons were learnt that could be applied to peace time The problem was mainly bringing adjustment of the industrial process Demand was made for vigorous enforcement of all proper measures for suppression of unfair competition Policies for curbing vicious practices were to be supplemented with positive programs 5. Woman Suffrage Brought forward the concept that it was politics that made America the cradle of democracy Also shows the slow nature that women took to assume equal rights Men believed what they wanted to believe that women did not desire votes In 1916, 38000 women signed petitions to the electors asking for votes There were mo re women who wanted to vote than there were men willing to grant them the privilege Lax election laws and methods often opened doors for corruption The alleged rejection of suffrage became an indication of an adverse public sentiment Party suffrage endorsement was won after forty eight years of unceasing effort Women fought one of the bravest, strongest battles for the purpose of enfranchisement The inaction of the public gave a mandate for further political evasion of the question Part Two: Essays After reading the chapters, write three essay/discussion questions: 1. Explain the course of World War one 2. What was to be the basis of a German-Mexican alliance? 3. What lessons for postwar America did Baruch play in the operations of the WIB? From the above list, respond to one of the above questions: 1. Explain the course of World War one The First World War began in August 1914, both the Allies and the Central Powers expected Victory within a matter of weeks, but the war would go on for four years, claiming 10 million lives. In the Napoleonic Wars a century before, opposing armies had fired at one another with muskets across an open field.

The Influence of Loyalty Programmes on Customer Loyalty in Banking Essay

The Influence of Loyalty Programmes on Customer Loyalty in Banking Sector - Essay Example Due to globalised competition the strategic importance of satisfaction, loyalty and quality has been the core structure in winning over the consumer’s preferences and maintain competitive advantage. Thus the higher the quality of service, the more satisfied and loyal the customers would be. Since customer loyalty is still in a flux in the financial service sector, banks have an opportunity to strengthen the customer relationship by means of rewards programs which are relevant to its customers. About 20% of the banking customers are likely to change the primary institutions and also almost half of the percentage of customers prefers relationship with multiple institutions. Therefore a successful loyalty program would get customers invested in the relationship by rewarding the customers on the most optimal products and services (BAI, 2011). Aims and Objective The aim of the research is to find out the influence of loyalty programmes on customer loyalty in banking sector. The obj ectives of the project are to Analyses the factors that influences the loyalty of the customers in the banking sector To analyses the influence of quality on satisfaction Any changes in the customers loyalty patterns Recommendations on how banks can improve customer loyalty. Research questions The following are the research questions associated with the project: 1. What will be the impact of customers loyalty towards the banks brand image and positioning? 2. Does customer loyalty influences consumer behaviour? 3. How would customer loyalty affect the competitive advantage of the banking sector? 4. What is the influence of loyalty programs in the banking sector? 5. What factors influences the customer’s loyalty in the banking industry?. Literature Review Customer loyalty is about attracting right customers, getting the customers to buy often, allow the customers to buy in higher quantities and brings in more customers for the organization. it is build through means of keeping in touch with the customers, showing the customers that the organization cares for them and rewarding the customers for choosing a particular bank over its competitors. Thus treating the customers the way they want it to be treated (Customer Loyalty Institute, n.d). There are many different approaches towards customer loyalty. Theories of behavioural loyalty were considered as the function of total purchase; function of buying pattern, or of buying probability. These are the approaches that look at the brand loyalty rather than reasons. Loyalty should be evaluated both attitudinal and behavioural criteria (Akhter et.al, 2011, p. 1168). With the availability of ample banking facilities the customers gets influenced and this leads to customer loyalty towards its bank (Fry et.al, 2011). The managers are aware of the fact that quality superiority provides a competitive advantage for the banks and leads to customer loyalty, growth of market share and productivity of the banks. Culture ha s been identified as the key variable that influences the service quality perception that examines the banking sector (Sigala & Christou, 2006, p.381). Brand plays an important role in bank marketing in order to attract as well as retain its customers. Brand building is a costly activity but its benefits