American History - 7 Essay Example | Topics and Well Written Essays - 1250 words

American History - 7 - Essay Example The United States in World War 1 The Great War began in August 1914 Both Allies and Central powers expected quick victory Weapons had changed drastically from the Napoleonic war But the tactics remained largely the same Combat on the Western Front evolved into trench warfare Casualties in a single battle often numbered into hundreds of thousands President Wilson tried to maintain a policy of neutrality The war transformed the American society as the government grew Wartime labor shortage increased opportunities for everyone 3. Wartime propaganda Posters were used to spread war propaganda They propagandized the war for a number of purposes The purposes were both general and specific They were used mainly To rebut opposition messages To encourage the purchase of government bonds To ensure compliance with various wartime programs The programs also included food conservation To create support for the warfront They were put in public places 4. The Wartime Industries Board Was central to m anagement of industries during war time Curtailment plans were carried out by agreement Conservation schedules were made by the board Savings in the agricultural implement industry were the most affected Motor vehicles and textile industries were also affected The practices were later seen as costing the consumer more without enriching the producers Lessons were learnt that could be applied to peace time The problem was mainly bringing adjustment of the industrial process Demand was made for vigorous enforcement of all proper measures for suppression of unfair competition Policies for curbing vicious practices were to be supplemented with positive programs 5. Woman Suffrage Brought forward the concept that it was politics that made America the cradle of democracy Also shows the slow nature that women took to assume equal rights Men believed what they wanted to believe that women did not desire votes In 1916, 38000 women signed petitions to the electors asking for votes There were mo re women who wanted to vote than there were men willing to grant them the privilege Lax election laws and methods often opened doors for corruption The alleged rejection of suffrage became an indication of an adverse public sentiment Party suffrage endorsement was won after forty eight years of unceasing effort Women fought one of the bravest, strongest battles for the purpose of enfranchisement The inaction of the public gave a mandate for further political evasion of the question Part Two: Essays After reading the chapters, write three essay/discussion questions: 1. Explain the course of World War one 2. What was to be the basis of a German-Mexican alliance? 3. What lessons for postwar America did Baruch play in the operations of the WIB? From the above list, respond to one of the above questions: 1. Explain the course of World War one The First World War began in August 1914, both the Allies and the Central Powers expected Victory within a matter of weeks, but the war would go on for four years, claiming 10 million lives. In the Napoleonic Wars a century before, opposing armies had fired at one another with muskets across an open field.

The Influence of Loyalty Programmes on Customer Loyalty in Banking Essay

The Influence of Loyalty Programmes on Customer Loyalty in Banking Sector - Essay Example Due to globalised competition the strategic importance of satisfaction, loyalty and quality has been the core structure in winning over the consumer’s preferences and maintain competitive advantage. Thus the higher the quality of service, the more satisfied and loyal the customers would be. Since customer loyalty is still in a flux in the financial service sector, banks have an opportunity to strengthen the customer relationship by means of rewards programs which are relevant to its customers. About 20% of the banking customers are likely to change the primary institutions and also almost half of the percentage of customers prefers relationship with multiple institutions. Therefore a successful loyalty program would get customers invested in the relationship by rewarding the customers on the most optimal products and services (BAI, 2011). Aims and Objective The aim of the research is to find out the influence of loyalty programmes on customer loyalty in banking sector. The obj ectives of the project are to Analyses the factors that influences the loyalty of the customers in the banking sector To analyses the influence of quality on satisfaction Any changes in the customers loyalty patterns Recommendations on how banks can improve customer loyalty. Research questions The following are the research questions associated with the project: 1. What will be the impact of customers loyalty towards the banks brand image and positioning? 2. Does customer loyalty influences consumer behaviour? 3. How would customer loyalty affect the competitive advantage of the banking sector? 4. What is the influence of loyalty programs in the banking sector? 5. What factors influences the customer’s loyalty in the banking industry?. Literature Review Customer loyalty is about attracting right customers, getting the customers to buy often, allow the customers to buy in higher quantities and brings in more customers for the organization. it is build through means of keeping in touch with the customers, showing the customers that the organization cares for them and rewarding the customers for choosing a particular bank over its competitors. Thus treating the customers the way they want it to be treated (Customer Loyalty Institute, n.d). There are many different approaches towards customer loyalty. Theories of behavioural loyalty were considered as the function of total purchase; function of buying pattern, or of buying probability. These are the approaches that look at the brand loyalty rather than reasons. Loyalty should be evaluated both attitudinal and behavioural criteria (Akhter et.al, 2011, p. 1168). With the availability of ample banking facilities the customers gets influenced and this leads to customer loyalty towards its bank (Fry et.al, 2011). The managers are aware of the fact that quality superiority provides a competitive advantage for the banks and leads to customer loyalty, growth of market share and productivity of the banks. Culture ha s been identified as the key variable that influences the service quality perception that examines the banking sector (Sigala & Christou, 2006, p.381). Brand plays an important role in bank marketing in order to attract as well as retain its customers. Brand building is a costly activity but its benefits